Veeplay is backed by:
© 2020 Appscend Video Solutions GmbH. Veeplay is a registered trademark. All Rights
Reserved.
Find us on:
The idea of live streaming may seem daunting and time-intensive, since many factors go into successful video live streams. Here are some practices for live streams of in-person events you could use as a starting point.
Read more...It’s become increasingly clear that media companies must go beyond linear broadcasts to meet viewers’ changing appetites. For the first time in their results, the 2019 edition of Deloitte’s annual Digital media trends survey found that more people have at least one video streaming subscription (69%) than have a traditional pay-TV subscription (65%).
Read more...As technology changes, so do the habits of consumers and this is why many viewers are looking to go forward and adopt new technologies as well. Today, live TV is completely switching to time-shifting viewing. Video on demand has allowed people to watch their favorite movies, TV series, and shows all on a single platform, without having to include any additional software. Video on demand has become a very popular technology for TV viewers.
Read more...The mobile and VR device market is still in expansion. When it comes to smartphones and tablets, they have already conquered the globe with their usability. However, the VR fever is yet to truly shake the world in the coming years, as the platform becomes more budget-friendly and receives an increased number of users.
Read more...App advertising has grown drastically in the past couple of years and it has become an economy of its own. Everyone is expecting that this trend will continue and that the growth will remain consistent as there are more and more mobile devices each year.
Read more...Veeplay, a Munich-based video technology company, announces the launch of its free-to-use Windows video player SDK for publishers.
Read more...Video on demand time-shifted viewing programs are now going mainstream, and this is driving multi-platforms viewing as well. Data above indicates that more and more people, especially of the younger generation, prefer to watch video content on their own timetable. And, according to Nielsen’s 2013 Cross-Platform Report, their Time-shifted behavior has challenged the TV industry that was accustomed to serving
Read more...In its Visual Networking Index Forecast for 2014–2019, Cisco predicts that over half of all IP traffic will originate with non-PC devices by 2019. Tablets and smartphones, Cisco predicts, will grow at a rate of 65 percent, respectively 62 percent by 2019. In addition, traffic from wireless and mobile devices will exceed traffic from wired devices, Wi-Fi, and mobile devices accounting for 66 percent of all IP traffic by 2019.
Read more...Some of the greatest players VoD providers in today’s video-on-demand market make the best business role models for any type of company. This article presents the best practices of three of the largest and most successful VoD providers today.
Read more...Marketers will tell you that data analysis makes a world of difference. And it truly does. How can any brand deliver outstanding services if it doesn’t know what customers want? Analytics provide useful and relevant information that helps build business models and makes updating these models according to current trends easier.
Read more...In 2008, IAB released the Digital Video In-Stream Ad Metric Definitions, guidelines meant to help publishers and marketers in the process of creating video advertising. These IAB Video Standards were further updated in a document released by IAB in 2014, as a necessity to build upon the technological advances that had taken place between the time periods.
Read more...The mobile advertising market is in full bloom. According to eMarketer, mobile advertising spending will increase to $100 billion in 2016, a 400% increase from 2013. Not only that, but eMarketer predicts that mobile video ads spending will rise to $195.55 billion by 2019. With mobile ad spending on the rise worldwide year over year, the landscape looks pretty optimistic.
Read more...If you want to increase your mobile video ad revenue (and who doesn’t?), there are some key areas that, as a mobile video publisher, you should be focusing on. Maximizing your mobile video ad revenue and obtaining the results that you are looking for with video advertising on mobile devices is definitely possible, but it doesn’t always come easy, especially when you’re acting on the wrong premises. Try acting on the following tips to increase your chances of success.
Read more...When you come to think of it, video-on-demand services are personal services to the core; personal services through which subscribers gain access to (what should be or at least become) outstanding video experiences. What sets VoD service providers apart from one another is the ability to deliver high-end video experiences to viewers.
Read more...There’s something about (no, not Marry; well, sort of) watching a good movie that just makes everyone feel like they’re part of something bigger. Much like reading a book, watching a movie in the comfort of one’s home can be a gratifying experience. Throw in a bottle of your favorite beverage, some chips, or popcorn and you’re into something good. No wonder featured films make it to the top of the list in terms of Video content consumption.
Read more...There were 52.3 million videos on demand households in the United States in 2010, according to Statista, which predicts the number will grow to 76.1 in 2016.
Read more...In a world dominated by technology, where VoD streaming services are no longer niche businesses ( over 40% of U.S. TV homes have subscription video on demand (SVoD) access), companies are doing their best to find the right online video platform (OVP). Choosing the perfect platform for VoD streaming it’s really a decision that should depend on how much more you can get out of your video content.
Read more...Investing in new technology and creative content in order to improve and encourage subscriptions for video-on-demand services lies at the core of business models today. Understanding how subscribers use these services and why they use them it’s as important as making financial investments for improving video-on-demand content.
Read more...There are many opportunities for subscription video-on-demand services (SVoD) in emerging markets (Africa and the Middle East, Asia Pacific, Central, and Eastern Europe, and Latin America), according to the research report by Pyramid Research, ‘OTT Video in Emerging Markets: Monetization Strategies and 5-year Revenue Opportunity.’
Read more...Mobile video advertising is dynamic and catching especially when you create a story behind what it is that you are advertising. And because mobile video ads are so dynamic, they can turn into the most successful mobile video advertising campaign attempt ever.
Read more...Digital advertising is growing at a much faster pace year on year and mobile technology ranks as a major distributing channel for delivering advertisement. In 2013, North America became the largest mobile advertising market, overtaking Asia-Pacific, according to the IAB 2013 Global Mobile Video Advertising Revenue Report.
Read more...It can sometimes get to be very confusing for advertisers and agencies to implement mobile video advertising in this digital advertising landscape that is rapidly picking up pace. However, it’s really all very much about understanding the mobile video market, and making an effort to understand how mobile video works.
Read more...From the early days of television and cinematography to the nowadays-digital television landscape, producers, content creators, publishers, and the like have employed various mediums for video monetization and driving revenue.
Read more...One Championship and FIFA are but two of the big names in the sports industry that have implemented new business paywall models in order to grow their audiences and increase revenue. Broadcasting live events and delivering video content on-demand is becoming one of the most popular ways for businesses to skyrocket their profits. And, whether it’s about sports, entertainment, or any other type of content, online video paywall business models set the pace for growth.
Read more...In-App video advertising is becoming „la pièce de résistance” in today’s online marketing landscape, and both advertisers and consumers manifest increased interest in digital video. In 2014, the amount of video from people and brands in News Feed increased 3.6x year-over-year. In addition, marketers now want to learn more about producing original video content, as revealed in a report by Social Media Examiner.
Read more...In March 2015, the European Audiovisual Observatory published „The development of the European on-demand market for audiovisual services,” a report that focuses on the development and impact of the audiovisual sector. This article sums up important findings, following the first three sections in the report.
Read more...Digital asset content management is up to every company or brand to strategize. And as people consume more information via computing devices, industries follow this digital trend. They make digital content on demand available for users. Free or paid, it comes in the form of text, videos, downloadable content, or graphics.
Read more...The digital advertising industry today has much to gain from mobile video publishing on IAB Advertising standards. This publishing channel changes the way brands interact and engage with viewers and customers in any location, at any time. It provides a model for ease of access and synchronized interactive content.
Read more...Video-on-demand (VoD) services remain somewhat fragmented in Europe, but Based on the categorization of on-demand audiovisual services by the Below is the number of studies show that the VoD Europe market is on its way to becoming more profitable in the following years as the market matures. MAVISE database — the Database on TV and on-demand audiovisual services and companies in Europe, — the VoD Europe services by country of establishment and genre (data by MAVISE/OBS, chart excerpted from the European Commission’s study The Development of the European Market for on-demand Audiovisual Services ). VoD European market summarizes 2.563 services, as of December 2014.
Read more...When it comes to building an Android app, there are two main development methods: native android and hybrid android, and the basic difference between them lies in the performance level they promise to deliver.
Read more...We spoke about the money aspect and the education aspect in our last article regarding the Millennials. We now know that a vast majority of Millennials have more concerns over money and debts than previous generations did. We know they are a highly educated generation though they remain mostly underemployed.
Read more...To understand why Millennial engagement is so important in today’s marketplace and how engaging them with mobile video content is relevant, we have to know who the Millennials are. Therefore, this is the first article of a three-part series, one that is dedicated to getting to know the Millennials for what they represent and what they do.
Read more...Video content distribution across multiple screens and multiple platforms is a determining factor for companies and organizations that have already understood where the mobile video ecosystem’s future lies. The ability to stream in a video ecosystem that is multi-format, multi-platform, and multi-screen is so important in the present moment, as it is for future streaming media management solutions, that staying ahead of the game in such a competitive environment is on everyone’s mind.
Read more...Remember the times when people who couldn’t watch a favorite show or movie that screened on TV on Friday nights would record them on the VCR? That’s no longer the case, and it hasn’t been for a very long time. When people don’t want to miss out on anything now, they turn to their mobile devices, which presents many great opportunities for brands to develop quality content. Let us look at what is so relevant when creating mobile-friendly video ads on mobile video advertising platforms.
Read more...Marketers have turned their attention to online advertising and mobile video advertising formats because most entertainment sources have moved from the small TV screen to computer and portable screens. This, in its turn, meant breaking away from the TV format of advertising, where the hourly slots and the rating-based tariffs were kings. Apart from better costs, the online and mobile versions of advertising meant better access to users, who became more drawn to what could be found on the Internet, whereas TV audiences have decreased.
Read more...